Keith and Travis,
I wanted to drop you a note to inform you of how happy I am that our company joined the Inner Circle. (Some would call it downright giddy!)
We are a small business without a lot of creative marketing experience. Historically we have tried just about everything including hiring a marketing consultant to help us with direct mail. Needless to says, little return and thousands of dollars later we were more confused than when we started. That’s when one of my associates invited me to your meeting. I couldn’t believe that there was such a thing. Just the conversations that I have with the group would have cost me thousands of dollars in trial and error and consultant fees. (Not to mention you feed me too!)
After a couple of months of digesting your teachings I crafted my first mailer, and with your guidance sent it out. We sent out 7000 pieces. We have gotten 21 replies (an OUTSTANDING response in my industry), and have secured 6 roof replacements totaling over $60,000 in revenue (we still have a couple pending) I want to add that we did this in January which historically is one of our slowest months!
I couldn’t be happier or more appreciative. Thanks for being you!
Owner, Guardian Roofing
The best part about the monthly luncheons and our Marketing Mastermind group is I leave every event with a long list of ideas and strategies I didn’t have before. Even though we are all in different industries and market different products or services, something that can improve another member’s marketing can also improve mine.
Whether it’s am improvement to my business card, our USP, direct marketing or sales process, I leave each meeting with something I can implement immediately. I haven’t consistently found this with other events or groups I’ve been a part of in my eight years in business.
Owner, People Values
Marketing Power Lunches are by far one of the more productive things I do every month. Not only do you learn about some of the most cutting edge, outside the box marketing strategies, I also have the opportunity to interact with business professionals from all walks of life, and network different marketing ideas with them. The wealth of knowledge in the room, compiled with a take no prisoners, positive attitude, really gets me motivated! Not to mention, the food is pretty good too! I would recommend Marketing Power Lunches to anyone in business that has a desire to make money and have fun while doing it!
Just a quick note to tell you both how much I’ve enjoyed being involved with the GKIC chapter meetings. Thanks to you I’ve already learned some techniques that are worth way more than the membership rate. I’ve also gotten to know some like minded entrepreneurs who’ve given me valuable input and will most likely develop into full fledged business relationships. Thank you both for your help and all the extra goodies that you’ve given me. I really appreciate it. This year is turning into my best ever!
Medina Entertainment Resources
I recently had the privilege of being invited to a Glazer/Kennedy Inner Circle Marketing Group meeting in Kent, WA. My first impression was WOW! The two hours of time I invested was worth a small fortune. I met like minded people with a passion to learn what it takes in marketing to make their businesses extremely successful!
I’ve been teaching and lecturing in my area of profession for 15 years. I’ve presented in 49 states, Canada, Puerto Rico, and New Zealand, and held hundreds of seminars and classes as a teacher. I’m very excited to now be a student of the Glazer/Kennedy systems and strategies of the Inner Circle.
I highly recommend you to seek out this powerful group of individuals that have a positive synergy that is rarely seen. The Inner Circle will take your business to the next level!
Hudson’s Designer Portraits
I was so excited about the marketing information you had to offer that I told many of the fellow business people I associate with. Six of them attended a recent meeting. Why am I so excited? The best way I can describe it is this, “It’s marketing that works!”
It’s like the fog has been lifted and I can see that everything we have been doing looks like what everyone else has been doing. Therefore, it doesn’t look any different than what everyone else does. Translation: why would anyone hear what we are trying to say in our marketing, if it looks and sounds like everything else they see and hear? I now feel empowered to help our business grow and, as cliché’ as it might sound, “take it to the next level”.
Thank you for you for sharing what you have learned.
I highly recommend the Glazer-Kennedy Inner Circle meetings to anyone serious about marketing their business; in fact I have already invited 3 business owner friends this week for the sole purpose of helping them to prosper. I really appreciate how Keith and Travis get right down to business to provide maximum benefit for my time, giving tremendously valuable tips on marketing. I also enjoyed the small group discussions we were lead into. It is so very valuable to hear what other people see in your business.
Think Tank Digital
Keith & Travis,
Just wanted to sit down and say “Thank You”. First of all for accepting the “Gig” at the FW Chamber of Commerce in Aug. 06. Without that first meeting of you and Travis I am absolutely positive that I would not have run into you otherwise. Next, for asking the simple question, “What business are you in?” Then telling me “that if you’re not in charge of the marketing for your company then you’re in the wrong business”. Wow, if that doesn’t get someone’s attention I don’t know what will.
I knew that if I wanted to do this I was going to have to get as close to you as possible. So joining the Mastermind Group was an easy decision. So I show up to that first meeting feeling a little intimidated by the caliber of people and the fact that I didn’t have much to share about my business but after being there all day and listening to the other folks talk and realizing I did have something to offer and that we were all in different stages of our businesses I was greatly encouraged!! Well the only complaint I have with the Mastermind group is that we don’t meet often enough. Once every other month isn’t enough… for me.
So the LA conference comes up and you and Travis are there and I am there. Well I was even more encouraged by being there and seeing the high level achievers, knowing that they were there learning and implementing some of the same stuff I was trying to. Dinner with you and Travis pushed me over the edge from spectator to participant!!! This is probably the one single thing I want to thank you for is getting me to do something, anything.
Well as you know there was a first letter sent out on Dec. 11 just one week after returning home from LA. With your suggested changes and continued support, that first letter was in my mind a huge success. Five paying responses out of 72 letters sent. Total cost $118.44 to mail. Revenue produced 3628.50 take out 30% for payroll leaving 2419.00 a return of 20:1. So at the heart of my thanks is more money and confidence that if I can write one letter and have success then let’s do another one and find even more success. Thank you for the encouragement on becoming a participant rather than just sitting there watching others do well and wishing it was me.
Shawn Slattery -Owner
Clearly Windows Window Washing
Thanks for starting a GKIC marketing meeting in this area. I have been reenergized to work on my business rather than work in my business. You reminded me that I should be the marketing director of my business rather than the rental sales agent. The ideas created at the roundtable portion of the last meeting, where everybody worked on everybody’s USP was phenomenal.
I certainly received some great ideas to exploit why somebody would want to rent from me versus the other options in the market and I am positive that everybody else received a great value from the meeting. I look forward to continuing to learn from both of you over the course of the next twelve months.
Providence Enterprises, Inc.
Budget Rent Car Rental
I attend the GKIC local chapter meetings every month because I just can’t get the kind of insight that I get while I’m there anywhere else. The lunches allow me to network and brainstorm with an entirely different group of people then I normally get the chance to interact with. They provide me with tips and ideas, and most importantly, a new and different perspective to help me see outside of the preverbal marketing “box.”
The Wildside Exotic Pet and Fish
The “Unwelcome Truth” about how prospective clients see you and the steps you must take to overcome that perception.
Three simple keys to successfully attracting clients on a repeatable, predictable basis using the principles of Magnetic Marketing.
How to capture your prospect’s attention with a single phrase so dynamically compelling they can’t stop themselves from dropping everything and calling you NOW!
And much, much, much more…